The new Škoda logo reflects its sustainable future

Skoda’s future will focus on sustainability, digitalization and clean energy mobility solutions, which is highlighted by the new logo and brand identity.

Skoda has announced a new brand logo that refreshes the brand’s corporate identity to suit today’s tech-savvy customers. The old 3D logo will give way to 2D letters that are more accessible and user-friendly in the digital space. As the media transitions from print to digital, such events are almost mandatory. Parent company VW already carried out this process in 2019.

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New Škoda logo

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The new Škoda logo represents a green future

This new logo further reduces the use of the symbol and focuses on the word SKODA. There are different shades of green – emerald and electric green, representing ecology, sustainability and electromobility. It represents the electric and digital age and how the brand expresses its willingness to change with the times. Its models will begin to display this new Skoda identity from 2024. To prepare for electrification, Skoda will invest 5.6 billion euros in e-mobility and 700 million euros in digitalization over the next 5 years.

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Skoda also presented its VISION 7S concept, which will have 3 electric models already in 2026. The 7-seater SUV will be based on the company’s Modular Electrification (MEB) platform. It will have an 89 kWh battery with a WLTP range of over 600 km. The maximum charging power will be an impressive 200 kW, which will ensure fast DC fast charging times. By 2030, Skoda aims to electrify 70% of its models in Europe, which is an ambitious task.

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India has already emerged as a prominent market for the Czech carmaker after operations in Russia were affected. After Germany and the Czech Republic, India is Skoda’s largest market and would like to continue this momentum and offer quality products to our market in the future as well. Let’s keep our fingers crossed that we get to experience the Czech automaker’s future electrics almost as soon as they hit the European market.

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